Categoría: ingles

Cultural appropriation: the visible offense in building Mexican brands

21 abril, 2026

Cultural appropriation is the use, adoption, or exploitation of elements from a culture by someone who does not belong to it, usually without context, without permission, and without benefiting those who originated it. In many cases, it happens for commercial purposes. This is not simply about “using something Mexican.” Appropriation happens when those elements are … More Cultural appropriation: the visible offense in building Mexican brands

Achieving the Mexican Dream in the U.S. market

16 abril, 2026

Entering the U.S. market is, for many Mexican spirits producers, almost inevitable. Not because the Mexican market is weak, on the contrary, but because on the other side of the border, scale and margins are simply bigger. Tequila, which, ironically, Americans used to call “Mexican whiskey” back in the mid-20th century, remains the strongest entry … More Achieving the Mexican Dream in the U.S. market

Liquid Sovereignty: The Defensive Function of the Mezcal Denomination of Origin in the International Market

20 enero, 2026

Agave is better known in Mexico as maguey —a name imposed by the Spaniards who encountered the plant on the island of Puerto Rico and which comes from the Taíno language—. However, in Mesoamerica, the plant was called Metl in Nahuatl and Metzcali in Chichimec, as demonstrated by studies conducted by researcher Eduardo Sánchez Jiménez. … More Liquid Sovereignty: The Defensive Function of the Mezcal Denomination of Origin in the International Market

Too many rabbits for too few teats: Mezcal in 2026

13 enero, 2026

In 2008, when I began working with Mezcal in the US, nobody knew what I was talking about—not even myself. With the exception of a few aficionados and industry nerds, Mezcal was an absolute stranger. Little by little, the work and the word penetrated walls, doors, shelves, and palates. We enthusiasts joined in from our … More Too many rabbits for too few teats: Mezcal in 2026

The Mezcal of the Old Guard: Between Clay, Barrels, and Glass, a Quick Glance at Its History and Traditions

3 septiembre, 2025

What did that mezcal taste like, crafted with a Filipino recipe by Indigenous hands under Spanish rule? As early as the 17th century, we know of flavorings that made this drink special: distillers mixed it with animals, fruits, and botanicals, calling them pechugas—a name tied to special celebrations. Others infused mezcal with herbs or insects for … More The Mezcal of the Old Guard: Between Clay, Barrels, and Glass, a Quick Glance at Its History and Traditions

🌎 Mezcal and the Earth: The Environmental Cost of a Cheap Pour

22 abril, 2025

By Eduardo Belaunzarán 📝 This is an English translation of an original Spanish article written by me, which I translated using ChatGPT for broader reach. Every April 22nd, we celebrate International Mother Earth Day. It’s a time to reflect on the many battles being fought to preserve our planet. Today, I want to focus on one … More 🌎 Mezcal and the Earth: The Environmental Cost of a Cheap Pour

The Pinches Yeasts of Mezcal

17 marzo, 2025

The Pinches Yeasts of Mezcal (According to the Royal Spanish Academy, “Pinche” refers to a person who provides auxiliary services in the kitchen.) Yeast refers to a living organism, typically a unicellular fungus measuring around 2 to 4 micrometers (μm), which produces enzymes that trigger significant biochemical changes in natural organic products (fermentation). They have the ability … More The Pinches Yeasts of Mezcal

The Alcohol Content of Your Mezcal  

13 marzo, 2025

*Published in Spanish on May 11, 2021*   he Norma Oficial Mexicana (NOM) 142 SSA states that no alcoholic beverage made or sold in Mexico can exceed 55° Gay-Lussac (GL) or 110 proof. Meanwhile, NOM 070 SCFI requires a minimum of 35 GL (70 proof) for a spirit to legally be called mezcal. Before any official regulations were established—and even before mezcal was recognized as … More The Alcohol Content of Your Mezcal  

Mexican Agave Distillates vs. Californian Agave Distillates

16 enero, 2025

«We own the name Mezcal but not the plant.»— Hipócrates Nolasco Cancino Countries such as India, South Africa, Ecuador, and Australia have been producing agave distillates for years. However, due to their geographical distance, they have found competing in the U.S. market with Mexican agave distillates challenging. In my experience, the organoleptic profiles of these … More Mexican Agave Distillates vs. Californian Agave Distillates